There is a good reason to sell on Snapdeal. In just one stroke you gain access to lakhs of buyers in 3000 locations in India without spending on marketing. All you do is sign up with Snapdeal and agree to pay its commission on each sale.
How to sell on Snapdeal involves the registration process. If you are new to business then this is for you.
Survey and choose products to sell
You must know how the Snapdeal market works. For this survey Snapdeal to know which products are sold the most and the prices at which they are selling. Next, you have to set up a supply-side for selected products. Get in touch with wholesaler or manufacturer and make clear your intentions. Obtain prices and add overheads and your margin to know if you can sell it at competitive prices in the same price bracket as that of other sellers. If you are not profitable then there is no point in selling. It must be kept in mind that Snapdeal and all eCommerce sites charge fees on each sale that could be as much as 15% of the sale price. Do you have a clear profit after this? You also pay GST on commission.
Register as a business
Since selling is governed by laws you have to be compliant. Therefore these are the steps you must first undertake before you register as a seller on Snapdeal.
Scan and keep ready these documents to upload during the registration process.
It also helps to get a digital signature certificate and trademark certificate or authorization if you are selling branded products.
Registration as seller on Snapdeal
Now you can start the process of registration as a seller on Snapdeal. L
See how simple it is? Just make sure you choose the right products and get them at the right price.
The answer to your question is that if you wish to sell online on Snapdeal then you must become a registered seller. Marketplaces like Amazon, Flipkart and Snapdeal do not directly sell. They only provide a platform for sellers to reach out to buyers and for buyers to find sellers in one place. It is like a mall where the building is owned by someone who lets out shops to sellers who can then sell to buyers who walk in. Snapdeal is like that mall but it is online.
There are five simple steps to selling on Snapdeal.
Of course, this is a simple scenario. Actual day to day selling and selling more on Snapdeal are topics you will have to work on when you start selling. Remember to read all the terms and the policies carefully so that you do not contravene any of them. The violation could lead to suspension of your account.
Form a business entity first. A limited liability partnership or private limited company is best since your personal liability, in case of any claims or legal proceedings, is limited. Get associated PAN card, open a current account with bank and obtain GST registration certificate.
The next logical step is to go to site https://sellers.snapdeal.com/ and register. However, wait a minute. Do you know what you are going to sell on Snapdeal? If you are already running a retail business then it is all right. You are simply shifting to the online process. However, if you are starting from scratch you have to first find out which products you can sell the most on Snapdeal and then go to the source and set up the supply side. You have to select products that sell fast so you can have a volume turnover on Snapdeal. Then you must negotiate with wholesaler or manufacturer to keep you supplied in time at best possible prices. Calculate your landed cost and the cost at which you can sell on Snapdeal. There should be at least 20% margin but you will likely get only 5% or so. This is because Snapdeal charges a commission on each sale plus GST on such commission. Now you see that registering on Snapdeal as a seller is easy but you have to make much more effort to pick right products, find the supplier who sells it to you at a low price, find funding to finance your purchases and then sell. In my opinion, this is the most important part freshers to selling must get right otherwise your business will not make a profit.
As for actual selling on Snapdeal, it is easy. You first have the documents as above scanned and ready. Logon to https://sellers.snapdeal.com/ and fill in the GST number to get your application started. Enter details as may be required in subsequent screens. Once everything is filled in and you have uploaded documents at each stage as required the account is created and you sign an agreement with Snapdeal. Read it very carefully.
This done you now upload photographs and product descriptions to your account. These will show up as listings. Choose the title of the product with care to be the same as the ones written by others so that your listing is also found in searches. Always stick to product brand name, type, model and other significant descriptors. Do not add anything extra such as “at a low price” “top quality” or others. Make sure images are clear even when magnified and show detail. Do not ever lift photos from online sites because you would be violating copyright. If you must, obtain permission. Now that your store is active you can expect someone or the other to place an order. You pack using Snapdeal supplied packaging and the courier picks it up. Congrats. You have made your first sale. Do not expect miracles. There are hundreds who registered as a seller and did not manage to sell even one item in a week or a month. Put in extra efforts to sell on Snapdeal to get visitors to buy.